Benjamin Jaworskyj and his camera guy filmed for 9 days in Beijing and Guilin for the Air China – Land your dream campaign. The aim of the campaign was to discover China as a travel destination through the medium of photography and to make it attractive to German tourists.
As a Chinese airline, Air China offers direct flights from Germany and should therefore be placed discreetly but visibly. Beijing was chosen as a destination because it is the national capital and stands for Chinese progress and modern culture as well as for traditions. Guilin, with its exciting nature, farming and traditional fishing, offers exciting motifs and contrasts to the megacity.
Land your dream
Inhouse Jaworskyj MEDIA GmbH